Find the best cold calling software to help sales teams boost outbound sales calls! Explore key features, benefits, and pricings of sales call software.
Author: Abhilash Dama
For many sales teams, cold calling is still a key way to find new business. But manually dialing numbers, leaving voicemails, and tracking responses can eat up a lot of your time. In fact, research shows that sales reps spend up to 40% of their time just searching for contacts
That’s why cold calling software is such a useful tool for your business. With features like CRM integration, call recording, and automated dialing, you can run better cold calling campaigns, keep track of all your calls, and help your team focus on connecting with the right people.
In this guide, you’ll learn what cold calling in sales really is, see the main features and benefits of cold calling software, understand how it can help your business grow, and get a clear buying guide along with the top cold calling software tools in 2025.
Cold calling is the process of reaching out to potential customers who haven’t expressed prior interest in your product or service. Unlike inbound leads, these prospects are contacted proactively by your sales team through outbound sales calls.
For you, cold calling is a way to:
While cold calling has been around for decades, a modern cold calling solution or cold calling software makes it much more efficient. By automating call scheduling, tracking outcomes, and managing follow-ups, you can run organized cold calling campaigns, monitor results, and integrate seamlessly with your CRM software.
Cold calling software is a tool designed to help your sales team manage and streamline the process of reaching out to potential customers. It organizes contacts, schedules calls, and tracks outcomes so your team can focus on building relationships rather than administrative work.
These tools often provide insights into call performance, help prioritize leads, and make reporting easier. With a reliable cold calling solution, you can plan smarter cold calling campaigns, monitor your team’s progress, and improve the effectiveness of your sales outreach, all while keeping your sales process structured and measurable.
To get the most out of these tools, it's important to understand the different types of cold calling software available and how each can fit into your business.
There are several main types of cold calling software, each designed to support your sales team in different ways. Understanding these types can help you see how software fits into your workflow and improves your sales outreach.
1. Power Dialers
A power dialer automatically dials multiple numbers in sequence, connecting sales reps to live prospects faster. By reducing downtime between calls, your team can make more sales calls in less time. Many sales teams use power dialers to manage high-volume outbound sales without compromising quality.
2. Automated Cold Calling Systems
An automated cold calling system goes beyond dialing by managing call schedules, follow-ups, and logging interactions automatically. These tools are especially useful for new sales reps, as they help keep campaigns organized and ensure no leads fall through the cracks. Automation features also allow sales managers to track performance more efficiently.
3. CRM-Integrated Cold Calling Tools
Some cold calling tools integrate directly with CRM software or a CRM platform, centralizing all contact information, call history, and campaign data. This type of software helps sales teams maintain an organized sales pipeline and ensures that every outbound call is logged and actionable. Integration also improves collaboration between sales and support teams.
4. Contact Center Software Designed for Sales
Contact center software designed for sales provides a full suite of features including call routing, call recording features, reporting, and coaching tools. It’s ideal for large sales teams or call centers handling high volumes of calls. These platforms can support multiple calling campaigns simultaneously while giving sales reps insights into their performance.
5. Sales Engagement Platforms
Some sales engagement platforms combine calling with email, chat, and other communication tools. These platforms help sales teams manage sales automation across multiple channels while keeping all prospect interactions in one place. They are particularly useful for businesses that want to improve overall sales and enable sales teams to operate more efficiently.
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When choosing sales call software, it’s helpful to know the key features that make these tools effective for your sales team. These features not only make calling easier but also help you boost your sales by improving efficiency and organization.
Investing in modern cold calling software offers more than just convenience, it can transform how your sales team works and directly improve overall sales performance. Here are some of the biggest benefits:
Cold calling is still a key way to generate B2B leads. In fact, 51% of leads come from cold calling. With the right cold calling software, you can make this process much more efficient and get better results from your outreach.
By automating tasks like dialing, logging interactions, and scheduling follow-ups, you and your sales team can focus on the calls that really matter. When your software integrates with CRM systems, all your prospect information stays in one place, making it easier to track progress and refine your calling strategies.
Using call management software with analytics and performance tracking also lets you see what’s working, improve your sales efforts, and provide targeted coaching to your team where it has the most impact.
With these tools, you can scale your sales operations, improve lead conversion, and grow your business more effectively, all while making cold calling a structured and manageable part of your sales strategy.
Choosing the right cold calling software for your business can feel overwhelming, but focusing on the right factors makes the process much simpler. Here’s a guide to help you choose software that fits your team’s needs and boosts results.
1. Identify Your Goals and Needs
Before evaluating tools, define what you want to achieve. Are you looking to enhance your sales, automate sales calls, or track your sales efforts more efficiently? Understanding your goals helps you look for software that provides the right functionality.
2. Check for Key Features
The must-have features in a sales tool include:
3. Consider Integration and Compatibility
A good cold calling platform should integrate with CRM systems like HubSpot or other tools your team already uses. This ensures data flows smoothly and helps sales teams operate efficiently.
4. Evaluate Reporting and Insights
Look for software that offers advanced features like dashboards, real-time reporting, and a sales intelligence platform that provides actionable insights. This helps you refine calling strategies and make better decisions for your sales process.
5. Test with Free Trials
Many providers offer free trials or demos, giving you a chance to explore the software firsthand. Testing lets you see how new software works for your team, making sure it adds real value to your sales process and fits into your workflow.
6. Compare Costs and Scalability
Finally, consider pricing and whether the software can grow with your business. Whether you have a small team or large B2B sales, choosing the best software ensures that your cold calling remains an effective part of your sales strategy.
By following this guide, you can choose the best cold calling software, ensuring your team uses the right tools to boost sales, streamline operations, and improve productivity.
When selecting the best software for cold calling, it's essential to consider tools that not only streamline the calling process but also integrate seamlessly with your existing CRM systems. Here's a comparison of leading tools in 2025:
| Software | Key Features | CRM Integration | Ideal For | Pricing |
|---|---|---|---|---|
| Qoli | Automated call logging, real-time analytics, team monitoring, cloud access | ✅ | Small to medium-sized businesses | From $8/user/month |
| HubSpot | Call tracking, automation, analytics | ✅ | Centralized sales operations | From $9/seat/month |
| Freshsales | Power dialer, automated follow-ups | ✅ | Managing high call volumes | From $15/user/month |
| Zoho CRM | Analytics, customizable dashboards | ✅ | Organizing cold calling workflows | From $39/user/month |
| RingCentral | Call routing, call recording, analytics | ✅ | Remote teams making frequent cold calls | From $19.99/user/month |
| JustCall | Local numbers, call forwarding, analytics | ✅ | Teams requiring local presence | From $29/user/month |
After reviewing the comparison table, here’s a closer look at each software and what makes it stand out for sales teams:
Qoli is a modern cold calling software designed to simplify your sales calls while keeping all prospect data organized. With strong CRM integration and call management features, Qoli helps you track every cold call efficiently. Using tools like Qoli can help sales teams stay on top of their pipeline, automate follow-ups, and enhance overall sales efforts.
Key Features:
Pricing:
Best For: Small to medium-sized businesses looking for an all-in-one cold calling solution.
HubSpot is more than just a CRM , it offers powerful CRM integration, call tracking, and automation features. If you’re looking to centralize all your sales calls and keep detailed records of every cold call, HubSpot is a strong choice. Using tools like HubSpot can help streamline your workflow and give your team insights that improve performance.
Key Features:
Pricing:
Best For: Teams needing centralized CRM and outreach management
Freshsales provides CRM integration and a built-in power dialer. This software can help you manage many cold calls without overwhelming your team. Using features like automated call logging and follow-ups ensures that you’re always staying on top of your sales process.
Key Features:
Pricing:
Best For: Sales teams handling many cold prospects daily
Zoho CRM is ideal if you want a flexible solution with CRM integration and analytics for sales calls. The software can help track metrics, identify trends, and guide your best practices for reaching prospects. If cold calling isn’t currently organized in your workflow, Zoho can help simplify it.
Key Features:
Pricing:
Best For: Teams that need organized workflows and clear visibility across sales calls
RingCentral provides call routing, recording, and analytics to make outbound calls easier for remote or distributed teams. CRM integration ensures all prospect data is synced in one place, giving sales managers actionable insights. Using RingCentral can help streamline sales calls, monitor performance, and improve overall efficiency in your sales process.
Key Features:
Pricing:
Best For: Remote teams making frequent outbound sales calls
JustCall offers local numbers, call forwarding, and analytics to help teams connect with prospects across different regions. Its CRM integration and automated call logging ensure that you’re always aware of which calls are progressing. Tools like JustCall can help your team handle many cold calls without missing any leads, making your outreach more structured and measurable.
Key Features:
Pricing:
Best For: Teams needing multi-region presence and outreach
Making cold calls productive is about smart preparation and strategy. Here’s how you can improve your sales calls without repeating previous content:
Using the right cold calling software can transform your sales process. By automating tasks like dialing, call logging, and follow-ups, your team can focus on engaging prospects and closing deals. Integration with CRM systems ensures all data stays organized, making tracking and reporting simple.
Tools like Qoli, HubSpot, and Freshsales provide features such as dialers, analytics, and automated workflows that improve efficiency and boost conversions. Whether for small teams or large B2B operations, modern cold calling software streamlines outreach, strengthens sales efforts, and drives measurable business growth while keeping your sales strategy structured and effective.
